Customer Service with Autoresponders

Customer Service with Autoresponders

Ideally, when you perform customer service, it is
done on a one-on-one basis with each of your
customers. That works quite well in the offline world
– but on the Internet, that simply will not do. Your
customers are literally all over the world, and there is
no way that you can really deal with each one of
them personally. That is where an autoresponder
comes in.

Customer service with autoresponders is quite
simple. When an order is place, an autoresponder
can send out the receipt for the sale, the information
for accessing the product, and a ‘thank you’ email.
This happens whether you are logged in to your
computer or on vacation in an exotic location! But
customer service doesn’t always end right there, and
if you are away from your computer, you may be
letting your customers down!

For instance, an elderly gentleman sees your
product advertised and places an order. Everything
goes through just fine, and he receives the receipt,
the download information, and your ‘thank you’ email.
Your product is an ebook, compiled into a PDF file.
This particular gentleman doesn’t understand what
a PDF file is, and he has no idea what you mean by
‘right click to download.’ He needs additional
customer service for the product that he has
purchased, and there is nobody available to help
him – nobody but an autoresponder.

Set up an additional autoresponder that will send out
a list of frequently asked questions or problems that
deal with customer service or how to access the
product. Also set up a support autoresponder. If he
sends a message to support, he should get an
instant message back letting him know that his
message has been received, and how soon it will be
addressed. This will give him some measure of
comfort, and in most cases, he will wait that
specified period of time for assistance.

However, if he doesn’t know how to download the
product, and he sends a message to support, and
nothing happens, he will most likely become very
dissatisfied in a very short period of time. The
difference between a patient customer and an irate
customer is one simple autoresponder message
that can and should be set up in under five minutes.
Really think your ordering process through, and
consider the potential problems that may occur for
your customers. Get an autoresponder set up to
address those problems, and you will find that your
customers are more satisfied with your products,
and extremely satisfied with your customer service –
all because your autoresponders handle their
problems right away!

Business Automation with Autoresponders

Business Automation with Autoresponders

Automation is important to all businesses. The less
time we have to spend doing small tasks, the more
time we have to make more money – or we could
spend that time doing something besides working.
Putting an online business on auto pilot isn’t difficult
at all – and it is all done with the use of
autoresponders!

Autoresponders can be used to get people to your
website, or to promote products and services.
Simply plug your sales message into the
autoresponder, along with some valuable
information that your potential may want or need,
and advertise that autoresponders address.
Once the person arrives at your site, and goes
through your ordering process, another
autoresponder kicks in. This autoresponder
should send out a receipt, as well as information
that will grant the customer access to whatever it
is that they have purchased. Another autoresponder
message should be sent out after this, thanking the
customer for their business, and letting them know
about similar or related products or services that they
may be interested in.

The beauty of this is that while all of this ordering is
going on, and these important customer service
emails are being sent, you can be off doing
something else! The more automation you can
integrate into your online business, the better off
you will be.

Build Interest With Autoresponder Messages

Build Interest With Autoresponder Messages

If you are using your autoresponder to sell a product
or service, you must be very careful as to how you
approach your potential customer. Few people like
a hard sale, and marketers have known for years
that in most cases, a prospect must hear your
message an average of seven times before they will
make a purchase. How do you accomplish this with
autoresponders?

It’s really quite simple, and in fact, the
autoresponders make getting the message to your
potential customers those seven times possible. On
the Internet, without the use of autoresponders, you
probably could not achieve that. Too often, marketers
make the mistake of literally slamming the potential
customer with a hard sales pitch with the first
autoresponder message – this won’t work.
You build interest slowly. Start with an informative
message – a message that educates the reader in
some way on the topic that your product or service
is related to. At the bottom of the message, include
a link to the sales page for your product. Use that
first message to focus on the problem that your
product or service can solve, with just a hint of the
solution.

Build up from there, moving into how your product or
service can solve a problem, and then with the next
message, ease into the benefits of your product –
giving the reader more actual information with each
and every message. Your final message should be
the sale pitch – not your first one! With each
message, make sure that you are giving the
customer information pertaining to the topic – free
information! This is what will keep them interested
in what you have to say.

This type of marketing is an art. It may take time to
get it exactly right. Use the examples that other
marketers have set for you. Pay attention to the
messages that you receive from other marketers.
Start a ‘swap’ file, and keep those messages. Use
some of the better sales copy for your own
autoresponder messages – just make sure that
yours doesn’t turn out to be an exact copy of
someone else’s sales message!

Remember not to start with a hard sale. Build your
potential customers interest. Keep building on what
the problem is, and how your product or service can
solve that problem or fill that need. If you are doing
this right, by the time the potential customer reads
the last message in that series, they will be
convinced enough to make a purchase!

Autoresponder Training Sessions

Autoresponders work very well when it comes to
training others. This is why autoresponders are the
perfect way to conduct email courses. But there are
other types of training that can be done with
autoresponders as well.

Even college professors have found a use for
autoresponders. They can use them to remind
students about upcoming tests, or to deliver study
guides. Since the information in that professor’s
course is taught over and over again each time a
new class comes in, this saves the professor a
great deal of time.

Autoresponders are also used by colleges to remind
faculty and students about upcoming events.
Because events are scheduled in advance, these
autoresponder messages are set up in advance,
and nobody has to depend on a secretary to get
those notices out!

Many businesses use autoresponders to keep their
employees trained. When new equipment is brought
into the office, and employees need to know how to
operate it, an autoresponder can be set up with
training instructions.

No matter what kind of business you are in, there is
a way that autoresponders can be used. The use of
an autoresponder will save quite a bit of time, and it
can also serve to make the people in your
organization much for effective.

Autoresponders – The More You Know

Autoresponders –
The More You Know, The More Effective They Are

If you have signed up with an autoresponder service,
you need to take the time to read the instructions to
learn how to use the service – before you load the
first word of your first message! Not knowing how to
use the service will lead to many mistakes, and
your customers and potential customers will most
likely see every mistake you make!

As soon as you have complete the sign up process,
load one email address into the autoresponders
mailing list – yours. If there is a manual or help file
for your autoresponder, read every word of it, and
really learn how to use all of the features of the
autoresponder.

Work with it, sending messages to your own address,
until you know your autoresponder service inside and
out! This may take a little time, but after a few hours
or so, you should know all that there is to know, and
you will be able to set your autoresponders up much
more effectively in the future. Taking the time to learn
now, will not only save time in the future, it may also
help you tweak and tune your autoresponder
messages and tracking in a way that increases your
responses!

Autoresponders and Spam

Autoresponders and Spam – What You Need To
Know

There are laws against sending spam. There are
even laws that you must adhere to when you send
out email that was requested. No matter what type
of email you are sending out, the chances are good
that the anti-spam laws apply to you in some way.

In order to be in compliance with the anti-spam laws
in various states in the US, each commercial email
that you send must include your name or business
name, your street address, city, state, zip code,
and phone number. You must also include
instructions that will allow the recipient to remove
themselves from your mailing list. If you fail to do
any of this, you are essentially breaking the law in
various states – no matter what state or country you
live in!

Protect yourself from spam complaints in any way
that you can. Make sure that when a customer
requests any type of information from you that an
email is sent requesting confirmation before any
other email is sent. If someone is placing an order
from you, include a check box on the order form,
asking for permission to send them periodic emails.
Never use your autoresponder to send unsolicited
commercial email!

A lot of people seem to have a problem with autoresponders
requiring that lists that are downloaded into the autoresponder
to be double opt-in. Be aware that this is for your protection and
for the protection of the autoresponder.

Autoresponders and Shopping Cart Integration

When people place orders through your website, it
is always a good idea to immediately acknowledge
the purchase. One way to do this is with the use of
an autoresponder that can be integrated with your
shopping cart. In fact, many shopping carts that are
available today have their own autoresponders built
into the system.

When you set up your autoresponder to send a
message to someone that has placed an order,
there are several things that should be included in the
message. This is an opportunity to speak to your
customer, and to let them know about other deals
that you have or special items that you have available.
You should not miss this opportunity.

Do not try to get your thank you or sales message on
the same autoresponder as the customers email
receipt. Putting the sales message on an email that
is automatically sent to grant the customer access
to their purchase is also a bad idea ,that would go
better with the receipt. Make sure your thank you and
sales message is a message that is sent out all by
itself, so your customer can focus solely on that!

Thank the customer for their recent purchase. Tell
them how much their purchase will help them, and
then tell them about other available products that
work well with the one that they just purchased, or
that are similar to the one that they just purchased
in some way. For instance hair conditioner works
with hair shampoo. Vacuum cleaner bags or carpet
powder works well with vacuum cleaners. Just let
them know about the various products that you offer
that will compliment their purchase in some way.

The important thing is to not let your customer get
away without further contact! Think about being in a
brick and mortar store. When you go up to the
counter to pay, there are many items there for sale.
These items are meant to be picked up as last
minute purchases, or impulsive purchases. Your
thank you or sales letter serves the same purpose.

Don't make the mistake of bombarding your
customer! You can usually send them periodic
information about your specials after they have made
a purchase through you, but emailing them on a
daily basis with your offers is not good business!
Use your autoresponder responsibly! Make sure that
your autoresponder is set up to handle automatic
remove requests, and make sure that the information
that you are sending your customers is of value to
them.

Using AutoResponders to Offer Secret Pages

Autoresponder Access to Secret Pages

People love to have access to things that other people can’t get. It makes them feel special, and it is a marketing tactic that really works. Granting access to secret pages works well on the Internet. It works best when it is limited. For instance, you can grant access to only a lucky few, or you can have a time limit for accessing the pages. You can grant access to secret pages on your website with an autoresponder.

The way this works is quite simple. You create a directory on your website that is password protected, with one login and password that everybody can use. You then create some valuable content for that directory. You can call this your secret vault or your private stash or anything else you want to call it – as long as it sounds like something that your visitors may really want to get their hands on. For instance ‘the secret tools that helped me earn thousands each month’ would probably entice many people who want to learn how to make money.

Once you get the directory and the pages set up, put the URL of the pages and the login name and password in an autoresponder. Write a sales page and distribute it to your opt-in list, or have other list owners distribute it to theirs. Make sure you ‘limit’ the offer. Don’t let people assume that you are going to share this secret information with the rest of the world – they want to be the only ones with this special access!

Keep access to the secret pages free. The goal is to get people to those pages, so that they can purchase your products or services. However, remember that you’ve advertised secret tools or secret information.Therefore, when they get to those pages, there must be something of value there for them to collect – for free in most cases. Don’t make the mistake of thinking that you will be losing money by giving something away for free – you won’t. In fact, you’ve already gained by collecting the names and addresses of the people who were interested in your secret information!

Again, this is a marketing tactic that really works, and it is a great way to use an autoresponder. Once people have requested the information for your private pages, you can email them periodically, using your autoresponder, to let them know about updates to the secret site. While you are updating them, you can also tell them about other specials or new products in your line.

Articles and Autoresponders

Writing articles to market a product or service is an excellent way to build business. The articles should be very informative, providing the reader with information that is relevant to a specific topic. The article usually includes a link to a webpage for more information. The webpage, of course, is designed to sell a product or service that relates to the topic of the article.

These articles are commonly submitted to article banks, websites, and ezine publishers. This is one of the most effective ways to market a service or product on the Internet, and it can become even more effective when it is combined with the use of an autoresponder.
Begin by setting each of your articles up in your autoresponder. It is important that each article have its very own autoresponder address, so you will need an autoresponder service that will allow you to do this. Next, make a master list of your articles, with the autoresponder address for each article listed beside the title. You can even add descriptions of the articles on your master list if you want to.

Advertising your articles one at a time can take a great deal of time…but advertising one autoresponder address – the one for the master list – won’t take very much time at all. Simply put it in your newsletter and on your website. You can even allow other ezine publishers to use this is a free resource for their subscribers!

Good Reasons To Use An Autoresponder

An autoresponder is an automatic way to send email. It's one ofthose truly fantastic inventions that have come about thanks to the internet. If you are serious about your online business (or even an offline business) you need to sign up for an autoresponder. There are several reasons that you should be using an autoresponder every day for your business. If you have ever tried to keep in touch with your customer base in the past, you'll know how difficult this can be.

Many traditional businesses use to have a major problem with a customer list that was kept in a card file. This would often have thousands of names that they didn't really know what to do with. Enter the Internet and the Autoresponder. The smart Internet marketing business today keeps these lists in a way that they can easily be accessed using an autoresponder. This does away with the old card file system and means that customers can be contacted by a simple click.

This system can be used for PR, promoting a special offer or just updating price lists. Most online marketers will have a subscribers' list. These are people who have agreed to receive emails from them. An autoresponder is an excellent way to sell to these people. Although people have agreed to be contacted by the marketer it is unlikely that they will repond positively to your first sales message. An autoresponder allows you to send out a number of follow up emails that may result in a sale but will also keep your name in front of these prospects. You can totally automate the entire process with a series of pre-written messages. You can update these messages or tweak the format any time. Plus make new offers. For example, say your business comes out with a new product, you will be able to blast this out to every one on your customer list. And then do a series of follow ups - all automatically.

If you can type, you can do this. One of the main uses of autoresponders is building and maintaining your double opt-in list of prospects. Opt-in is the word used to describe those people who have agreed to join your subscriber list. Once some one shows initial interest, your autoresponder contacts them and asks them to confirm. This is the double opt-in and does away with any accusations of SPAM. If you don't have a list of your own you can buy co-registration leads to get you started. Or you can simply attract people with your messages on your website. If they sign up for further information your autoresponder simply takes over and confirms the opt-in. If you get the hang of this you can use it over and over and build your business on auto pilot.

-Robert Sexton

Editor, Ultimate Life Changer

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