Tuesday, February 10, 2009

Using AutoResponders to Offer Secret Pages

Autoresponder Access to Secret Pages

People love to have access to things that other people can’t get. It makes them feel special, and it is a marketing tactic that really works. Granting access to secret pages works well on the Internet. It works best when it is limited. For instance, you can grant access to only a lucky few, or you can have a time limit for accessing the pages. You can grant access to secret pages on your website with an autoresponder.

The way this works is quite simple. You create a directory on your website that is password protected, with one login and password that everybody can use. You then create some valuable content for that directory. You can call this your secret vault or your private stash or anything else you want to call it – as long as it sounds like something that your visitors may really want to get their hands on. For instance ‘the secret tools that helped me earn thousands each month’ would probably entice many people who want to learn how to make money.

Once you get the directory and the pages set up, put the URL of the pages and the login name and password in an autoresponder. Write a sales page and distribute it to your opt-in list, or have other list owners distribute it to theirs. Make sure you ‘limit’ the offer. Don’t let people assume that you are going to share this secret information with the rest of the world – they want to be the only ones with this special access!

Keep access to the secret pages free. The goal is to get people to those pages, so that they can purchase your products or services. However, remember that you’ve advertised secret tools or secret information.Therefore, when they get to those pages, there must be something of value there for them to collect – for free in most cases. Don’t make the mistake of thinking that you will be losing money by giving something away for free – you won’t. In fact, you’ve already gained by collecting the names and addresses of the people who were interested in your secret information!

Again, this is a marketing tactic that really works, and it is a great way to use an autoresponder. Once people have requested the information for your private pages, you can email them periodically, using your autoresponder, to let them know about updates to the secret site. While you are updating them, you can also tell them about other specials or new products in your line.

Wednesday, February 4, 2009

Articles and Autoresponders

Writing articles to market a product or service is an excellent way to build business. The articles should be very informative, providing the reader with information that is relevant to a specific topic. The article usually includes a link to a webpage for more information. The webpage, of course, is designed to sell a product or service that relates to the topic of the article.

These articles are commonly submitted to article banks, websites, and ezine publishers. This is one of the most effective ways to market a service or product on the Internet, and it can become even more effective when it is combined with the use of an autoresponder.
Begin by setting each of your articles up in your autoresponder. It is important that each article have its very own autoresponder address, so you will need an autoresponder service that will allow you to do this. Next, make a master list of your articles, with the autoresponder address for each article listed beside the title. You can even add descriptions of the articles on your master list if you want to.

Advertising your articles one at a time can take a great deal of time…but advertising one autoresponder address – the one for the master list – won’t take very much time at all. Simply put it in your newsletter and on your website. You can even allow other ezine publishers to use this is a free resource for their subscribers!

Sunday, January 18, 2009

Good Reasons To Use An Autoresponder

An autoresponder is an automatic way to send email. It's one ofthose truly fantastic inventions that have come about thanks to the internet. If you are serious about your online business (or even an offline business) you need to sign up for an autoresponder. There are several reasons that you should be using an autoresponder every day for your business. If you have ever tried to keep in touch with your customer base in the past, you'll know how difficult this can be.

Many traditional businesses use to have a major problem with a customer list that was kept in a card file. This would often have thousands of names that they didn't really know what to do with. Enter the Internet and the Autoresponder. The smart Internet marketing business today keeps these lists in a way that they can easily be accessed using an autoresponder. This does away with the old card file system and means that customers can be contacted by a simple click.

This system can be used for PR, promoting a special offer or just updating price lists. Most online marketers will have a subscribers' list. These are people who have agreed to receive emails from them. An autoresponder is an excellent way to sell to these people. Although people have agreed to be contacted by the marketer it is unlikely that they will repond positively to your first sales message. An autoresponder allows you to send out a number of follow up emails that may result in a sale but will also keep your name in front of these prospects. You can totally automate the entire process with a series of pre-written messages. You can update these messages or tweak the format any time. Plus make new offers. For example, say your business comes out with a new product, you will be able to blast this out to every one on your customer list. And then do a series of follow ups - all automatically.

If you can type, you can do this. One of the main uses of autoresponders is building and maintaining your double opt-in list of prospects. Opt-in is the word used to describe those people who have agreed to join your subscriber list. Once some one shows initial interest, your autoresponder contacts them and asks them to confirm. This is the double opt-in and does away with any accusations of SPAM. If you don't have a list of your own you can buy co-registration leads to get you started. Or you can simply attract people with your messages on your website. If they sign up for further information your autoresponder simply takes over and confirms the opt-in. If you get the hang of this you can use it over and over and build your business on auto pilot.

-Robert Sexton

Editor, Ultimate Life Changer

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